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Digital Sales Team Lead at Coronation Insurance Plc

Coronation Insurance Plc has been in operations for over half a century, offering a comprehensive range of insurance coverage. Established in 1958, Wapic has built a strong franchise in the largest economies in Sub-Saharan Africa and operates two subsidiaries; Coronation Life Assurance Limited and Coronation Insurance (Ghana) Limited. The Company has a history of delivering efficient and transparent insurance solutions to discerning clients; a culture reflective of the strength and leadership which underpins the company’s foundation.


Digital Sales Team Lead

Location: Lagos

Reports to: Divisional Sales Manager

Principal Duties & Responsibilities

  • Responsible for the management and growth of digital sales in the company
  • Create digital sales programs, promotional packages and integrated marketing solutions for the client
  • Develop and lead implementation of organization-wide business development strategy.
  • Take lead role in business development activities for top clients and partners
  • Ensures channels (physical or digital such as mobile, web, physical branch, human-centered virtual channels etc.) are maintained and operationally available to provide services
  • Direct digital sales forecasting and performance budgets in line with corporate requirements.
  • Maximize client revenue opportunities through upselling and incorporation of digital services.
  • Evaluate organizational capability to respond quickly to consumer demand for products and/or services based on research outcomes
  • Educate customers on the digital products and services offered by the company
  • Develop channel strategy to increase the company’s market share.
  • Develop techniques to engage customers through digital platforms, digital marketing mediums, and their characteristics.
  • Apply relevant content creation guidelines across digital marketing channels.
  • Evaluate the benefits and limitations of different digital marketing channels.
  • Draw insights from marketing analytics and generate leads
  • Present sales, expenses report and realistic forecasts to the management team
  • Understand the principles for deploying an omnichannel approach that ensures consistent customer experience across Coronation’s distribution channels

Competency and skill requirements

  • A Bachelor’s degree in Insurance, Marketing and Finance or equivalent
  • Minimum 8 years of prior experience in Insurance Sales-related roles.
  • Professional certification in Insurance, sales, marketing or any relevant field.
  • Extensive knowledge of digital sales processes, digital platforms, technical markets, pricing models, channels of distribution, and technology trends.
  • Must be a data-driven marketer with background in B2B or B2C campaign planning and execution.
  • Knowledge of current digital advertising platforms, social media advertise and email marketing
  • Hands on experience with SEO/SEM, Google Analytics and CRM Software
  • Good team player
  • Ability to work well under pressure
  • High attention to detail e.g. proofreading, spelling and grammar.
  • A creative mind with exciting ideas for content and strategy
  • Good communication and organizational skills
  • Analytical skills to regularly test & learn, interpret campaign data and metrics
  • Time management skills.

Method of Application

Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.