Channel Marketing Manager at Guinness Nigeria Plc

November 11, 2021 0 Comments

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.

We are recruiting to fill the position below:

Job Title: Channel Marketing Manager – Off Trade and Modern Trade

Job ID: JR1055501
Location: Ikeja, Lagos
Job type: Full time
Worker Type: Regular
Report to: Channel Marketing Manager

Key Responsibilities

  • Primary Responsibility for Tradition Off-Trade, Modern Trade, E-Commerce
  • Lead on Channel growth development Strategies and Priorities for the Traditional off-Trade, Modern Trade & E-Commerce
  • Responsible for the Channel Segmentation, Channel Blueprints and Channel Execution Standards for the Off-Trade Channel
  • Proactively identifies new growth channels & develops a winning channel strategy for E-Commerce
  • Understanding changing and differing priorities depending on territories and how these impact channel marketing
  • Lead on Trade Census & Data Analytics
  • Manage the Total deployment of 365 essentials & key visibility projects for the Off-Trade & Modern Trade Channels
  • Lead the execution for Temporal Off-Trade RTC solutions.
  • Responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners
  • Utilize data and shopper insights to provide recommendations to drive category distribution and market share
  • Offers Strategic Guidance on the development of channel appropriate standards assortments, touch point zones, promotional strategies & Tactics
  • Coordinates the involvement of Salesforce, and management resources, in order to meet Channel performance objectives

Key Success Measure:

  • Delivery of NSV + Growth for Traditional Off-Trade
  • % Off-Trade Channel Contribution
  • E-Commerce channel Plan
  • NSV target +  % Contribution for Modern-Trade key customers
  • OAS Compliance for off-Trade
  • M&E.


  • Minimum of Bachelor’s Degree in any Business or Marketing related field is preferred.
  • A minimum of 5 years’ commercial experience in FMCG and not less than 2 years on similar role.
  • Deep business development and marketing experience
  • Solid solution development skills and effective working both independently and in a team environment
  • Strong negotiation and influencing skills
  • Organization and time management skills; ability to multi-task
  • Exceptional business judgment and strategic planning skills
  • Budget preparation and management.
  • Strong project management, problem-solving, analytical, and organizational experience
  • Demonstrated experience in managing multiple internal stakeholders and external clients in a multicultural environment across multiple geographic locations

How to Apply
Interested and qualified candidates should:
Click here to apply

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