Purpose of the Job (Brief)

• The position is a key role within Nigeria to ensure that Airtel’s voice subscriber growth and revenue growth outpaces the competition.
• The Role requires deep understanding of consumer behavior, social trends, technology changes, OTT services and trends, revenue generation, project management, solution design and integration and market / consumer requirements. It incorporates a combination of these perspectives to generate business opportunities.

Responsibilities

• Leverage data and market research to get insights into consumer behavior and preferences and drive future programs and promotions
• Track usage pattern to devise growth strategies
• Keep track of customer life-cycle and capabilities to drive ARPU growth
• Provide customer behavioral analysis
• Tracking the interaction between paid data and bonus data
• Provide daily, weekly and monthly product/campaign performance reports and management report
• Provide support to projects and manage technical development of products.
• Document and train support teams
• Determine the relationship between usage & retention and marketing campaigns
• Determine the factors affecting usage and inactivity trend of voice customers
• Environmental scanning and report on the relationship between the environmental / competitive activities and usage trend

Skills and Knowledge

• Bachelor’s Degree in relevant field.
• 2-3 years’ experience in a marketing position, with a focus on product data analysis.
• Experience of Telecommunications Industry or FMCG marketing environment will be an added advantage
• Able to operate in a performance driven organization
• Affinity with and technical knowledge of the latest technologies and services used within the industry and affiliated industries
• Excellent Data analysis and Excel skills