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Digital Marketing Specialist at a Lottery Commission

National Lottery Nigeria is the official lottery of Nigeria. In 2020, the Federal Government of Nigeria made the strategic decision to establish a National Lottery, in order to provide increased opportunities for Nigerian citizens to participate in lottery games, enjoy entertainment, and potentially win life-altering prizes, all while facilitating wealth redistribution and generating substantial revenues for the advancement of social and economic objectives.

National Lottery Nigeria was created as a tool for social intervention and supporting charitable causes and to facilitate development in different sectors like Education, Sports, Health, Climate change, Business and many more. This initiative is supported by the Federal Government of Nigeria. National Lottery Nigeria presents an array of opportunities for Nigerians to engage in games that are not only easy to understand but also enjoyable and rewarding within a secure gaming environment. The gaming platform offers various options, from live draws to hourly draws, ensuring an accessible and exciting experience every day of the week. Our overarching objective is to provide a game for every Nigerian every day.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist
Location: Abuja (FCT)
Employment Type: Full-time

Job Overview

  • We are seeking an experienced Digital Marketing Executive (Growth Marketer) to join our dynamic marketing team at National Lottery Nigeria. This role involves managing digital marketing channels, planning and executing digital campaigns, determining target audience preferences, forecasting campaign responses, and assisting in the formulation of strategies to build a lasting digital connection with players and customers. The ideal candidate will make informed digital marketing decisions to drive lead conversion and sales.

Key Responsibilities
Campaign Management:

  • Develop and manage digital marketing campaigns.
  • Plan and manage social media platforms.
  • Create anticipation around weekly live draws and increase visibility.
  • Execute SMS marketing campaigns to engage and retain players/customers
  • Create and execute email-based marketing campaigns.
  • Manage PPC campaigns on various platforms including Google Ads, Meta Ads, and Medium.

Content Creation and Optimization:

  • Develop compelling visual content for online campaigns.
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, and Google My Business.
  • Contribute to the company’s medium blog for on-page and off-page optimization.
  • Write compelling and engaging copy for various digital marketing materials.
  • Using UX writing skills to improve user experience by providing precise and concise copy that guides users through our products.
  • Edit and post content, videos, graphics, and images on online sites.
  • Write Scripts for publications, and content calendars.

SEO and Website Management:

  • Work on SEO (Search Engine Optimization) of website pages.
  • Track website traffic flow and provide internal reports regularly.
  • Optimize website performance to improve user experience and drive lead generation.
  • Conduct on-site and off-site analysis of players/customers across various platforms.

Partnership & Relationship Building:

  • Identify and develop strategic partnerships with media outlets, influencers, and relevant organizations.
  • Create a social media marketing strategy and campaign by developing content ideas, budget planning, and implementation schedules.
  • Promote the brand’s products and services on various social media channels.
  • Optimize company pages with each social media platform to increase content visibility.
  • Secure mutually beneficial partnerships and maintain strong connections with partners.
  • Social Media and Community Engagement:
  • Manage the social media community and engage with the audience.

Data Analysis and Reporting:

  • Prepare accurate reports on marketing campaign performance.
  • Evaluate important metrics that affect website traffic, service quotas, and target audience.
  • Measure site traffic, identify and evaluate new technologies, and optimize marketing campaigns using web analytics tools.
  • Compile performance reports using Google Analytics.
  • Prepare and present monthly/quarterly reports to Management.

Strategic Development:

  • Assist in the formulation of digital marketing strategies to build a lasting digital connection with customers.
  • Brainstorm new and innovative growth strategies with the team.
  • Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Requirements

  • Bachelor’s Degree in a relevant field.
  • 4+ years of experience in digital marketing, experience in Gaming/Betting Industry is an added advantage.
  • Experienced community manager with excellent social media skills.
  • Strong copy-writing skills, and the ideal candidate must be tech-savvy
  • Proficient in executing SMS marketing campaigns.
  • Strong analytical skills and experience with web analytic tools such as Google Analytics.
  • Excellent communication and teamwork skills.
  • Resident in Abuja, and available for on-site job.
  • Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing, and social media.
  • Proficient in content creation, content calendar management, and content marketing.
  • Ability to drive brand awareness and generate leads through various digital channels.

How to Apply
Interested and qualified candidates should send their Resume & portfolio to: [email protected] using the job title as the subject of the mail

Application Deadline 24th June, 2024.