Digital Marketing Analyst at ARM Hold Co.

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ARM Life formerly CrystaLife Assurance Plc. is the insurance subsidiary of Asset & Resource Management Company Ltd (ARM). Its parent company, ARM is one of the largest non-bank financial services firms in Nigeria with a focus on asset management. 

Location: Lagos

Job Summary

  • The Digital Marketing Analyst is responsible for driving full-funnel digital performance across ARM’s business units through advanced analytics, performance optimization, and data-driven marketing execution. The role requires strong analytical capability, hands-on experience with paid and organic digital channels, and the ability to translate insights into actionable strategies that drive acquisition, engagement, and revenue. The analyst must be proficient in marketing technology tools, digital campaign optimization, and customer behavior analytics to support decision-making and enhance the efficiency of digital initiatives.

Job Details

Digital Performance & Campaign Management

  • Design, deploy, and optimize digital marketing campaigns across multiple platforms (Google Ads, Meta, programmatic, email, and ARM digital assets) to drive acquisition, engagement, and conversion.
  • Manage full-funnel campaign performance, including awareness, consideration, conversion, and retention, to meet business KPIs.
  • Implement end-to-end campaign tracking, including event tracking, conversion tracking, and tag management across websites and apps.

Advanced Data Analytics & Insights

  • Analyze cross-channel marketing data (traffic, engagement, conversions, retention, demographics, and behaviour) to evaluate performance and recommend optimisation strategies.
  • Build dashboards and reports using Google Analytics or Power BI to track and visualize KPIs.
  • Conduct cohort analysis, funnel analysis, attribution modeling, and customer segmentation to support decision-making.
  • Produce actionable insights and present learnings to internal teams regularly.

Digital Asset & Web Optimization

  • Support website and landing page optimization using SEO best practices, heatmaps, session recordings, and user behavior insights.
  • Conduct A/B tests and experimentation frameworks to improve digital funnels and conversion rates.
  • Ensure ARM digital assets (web, landing pages, app touchpoints) are fully optimized for performance, UX, and conversion.

Email, CRM & Marketing Automation

  • Deploy automated email, CRM, and retention campaigns using marketing automation tools.
  • Execute segmentation, personalisation, and drip campaigns based on customer lifecycle and behavioural data.
  • Analyze email campaign performance and recommend continuous improvements.

Competitive & Market Intelligence

  • Conduct detailed competitive analysis to identify opportunities, gaps, and digital trends in the financial services industry.
  • Monitor digital marketing trends, emerging tools, and best practices, advising the business on innovations that can drive performance. 

Cross-Functional Collaboration

  • Work closely with Brand, Digital, Product, CX, and Data teams to align digital strategies with business goals.
  • Provide digital insights that support go-to-market strategies, product launches, and major campaigns across business units.
  • Ensure compliance with ARCON, SEC, and internal brand guidelines for all digital communications.

Reporting & Performance Accountability

  • Produce performance reports covering KPIs such as CAC, CPL, ROAS, MQL quality, funnel performance, and retention metrics.
  • Report on product-related performance metrics, including churn rate, CLV, adoption rate, reactivation numbers, and digital revenue contribution. 
  • Recommend strategic actions to optimise spend, improve ROI, and increase efficiency of digital marketing investments.

Requirements

Education

  • Bachelor’s degree from an accredited institution (Marketing, Economics, Statistics, Computer Science, Business, or related fields).
  • Certification in digital analytics (Google Analytics 4 required).
  • Professional certification in digital marketing (Google Ads, Meta Blueprint, HubSpot, or CIM).

Experience

  • 4-6 years hands-on experience in digital marketing, performance marketing, digital analytics, or growth marketing.
  • Demonstrated experience managing paid digital campaigns, analytics platforms, and marketing automation tools.

How to apply

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