Digital Marketing Manager at PICADILYS

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 PICADILYS is a multi-faceted platform that offers various services to its customers. These services include value added services such a bill payments, airtime and data recharge, T.V subscriptions, betting, and gift cards. PICADAILYS also provides self-services from our partners in the areas of travels and leisure, food and drinks, fitness and entertainment , delivery services and consumables. Additionally, the platform offers brand advertising services including pay per click(PPC), pay per engagement (PPE), pay per action(PPA) and pay per mile (PPM). PICADAILYS also operates a banking/wallet service that allows users to create virtual accounts, fund wallets, transfer funds, convert currencies, obtain virtual USD cards and prepaid cards.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

 Location: Rivers

Role Overview

  • We’re looking for a results-driven Digital Marketing Manager to lead and execute our online marketing strategy.
  • The ideal candidate will be responsible for driving user acquisition, engagement, and retention through data-backed campaigns and strategic brand communication.
  • This role requires a mix of creativity, analytics, and strategic thinking.

Key Responsibilities

  • Develop and implement digital marketing strategies to grow Picadailys’ user base and brand visibility.
  • Manage and optimize paid campaigns across social media, Google, and other digital channels.
  • Collaborate with product, content, and design teams to align marketing activities with company goals.
  • Track and report performance metrics, analyze data, and provide actionable insights.
  • Stay updated on emerging marketing trends, tools, and technologies to keep Picadailys competitive.
  • Oversee SEO/SEM efforts, email marketing, influencer collaborations, and content marketing initiatives.
  • Lead campaign planning, budgeting, and performance analysis to ensure ROI-driven marketing.

Requirements

  • Bachelor’s Degree in Marketing, Business, Communications, or related field.
  • 3+ years of proven experience in digital marketing, preferably in fintech, lifestyle, or tech startups.
  • Experience managing social media advertising, influencer marketing, and growth campaigns.
  • Excellent project management, communication, and analytical skills.
  • A creative mindset with a data-driven approach to decision-making.
  • Strong understanding of online marketing channels and analytics tools (Google Ads, Meta Business Suite, SEO tools, etc.).

What We Offer

  • Competitive salary and performance bonuses.
  • Access to rewards and engagement benefits on the Picadailys platform.
  • A dynamic, creative, and tech-driven work environment.
  • Opportunity to shape and grow a fast-rising fintech lifestyle brand.

 

How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline 22nd December, 2025.

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